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The skin is not the only place consumers are spritzing as the final step in their regimen.
April 16, 2023
By: Lianna Albrizio
Associate Editor
A quick spritz on the smalls of the wrist and neck comprised the final step in one's beauty regimen before heading out the door. Now, it’s their hair. In the last month, views for hair perfume on TikTok have grown +35.0%, according to New York City trend tracker Spate. That is the fastest growing TikTok fragrance trend this month. This presents an opportunity for product development in both haircare-focused brands as well as fragrance brands. As TikTok continues to driv...
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